Plans and conducts market studies, and promotes marketing improvement practices and market outlet expansion for agricultural products.

Duties are performed under the direction of an agency administrator or supervisor.

The work involves planning projects, determining methods, coordinating work with other agencies or agricultural groups, and recommending studies in areas where improvement is needed. Incumbents may work in a specific phase such as transportation or with a specified agricultural product or products.

Tasks performed may include regional analysis of supply and demand factors; collection and analysis of consumer preference data; promoting improved packing, grading, and shipping methods; and transportation cost studies.

May also plan and conduct meetings, demonstrations, and field trips for farmers, packers, distributors, and other interest groups.

Knowledge of agricultural products, promotion strategies, marketing methods and outlets, and special market supply/demand forecasting. Ability to collect and analyze data and make recommendations. Ability to write and speak effectively and to meet people and secure group cooperation. Ability to organize and direct special projects.

Graduation from a college or university with major studies in agriculture, business administration, economics, or marketing. Experience in agricultural marketing related work. Experience in program planning and development preferred. Training and experience indicating possession of the preceding knowledge and abilities may substitute for college graduation.

Last updated: 3/1/83