TELEVISION/VIDEO PRODUCER/DIRECTOR 35023

07/01/94 B

This is the third class level in the Television/Video Production series for positions that develop, produce and direct television, film, and video programming for an agency or educational institution. Positions in this class perform the full range of tele-vision, video, film and multimedia production functions including writing, producing and directing the agency's technically complex television, video and film program-ming. Programs and projects may be created and produced for statewide, national and international distribution via live satellite broadcasts for contracted audiences, or on-line, recorded audio, and analog or video formats. Programs include informa-tional, educational and promotional themes. Productions require a range of artistic and technical abilities. This class facilitates faculty and other clients' use of television, video or motion picture by consulting on the design of their programs to achieve identified goals. Positions in this class also conduct audience and content research, analyze the findings and plan the creative approach to a local, state, and/or national client's communication problem. This class is distinguished from the Television/Video Production Specialist class by the responsibility for planning, coordinating, and producing a portion or the entire program rather than performing specialized production tasks such as shooting the on-location videotape, developing the computer graphics or operating various equipment. This class is distinguished from the Television/Video Producer/Director Sr. class by the creative direction or production responsibility for a project rather than unit supervision.

Complexity of Work: Performs work of considerable difficulty that requires producing and executing single and multimedia programs and telecasts within scheduled time blocks; planning, researching, writing, and visualizing comprehensive ideas for client presentations; and creatively applying professional visual styles and presen-tation modes to the development of scripts. Positions in this class conceive and recommend innovative visual styles, program formats and presentation modes in the conceptualization, design and implementation of the presentation of complex ideas; analyze and evaluate research information into script drafts to design or revise programs; interpret script concepts into production tasks performed by Television/ Video Production Specialists and Technicians and student assistants; plan and edit scripts. Direct on-camera talent to obtain desired performance levels. Prepare plans and execute productions, scenes and/or program segments by determining the usefulness of recorded scenes; oversee and/or design graphics; and direct program rehearsals, live and recorded programs, and broadcasts using videotape or film; and troubleshoot minor equipment problems. Positions in this class monitor project expenditures and assure adherence to budgets established with clients; maintain contacts with clients to assure that programming meets objectives. Positions may provide production educational project guidance and technical direction to student assistants on production projects; provide or direct marketing services for an agency; and serve as the chief production position in a small operation. This position may serve as a charge position for production at a remote or satellite location.

Supervision Given: Supervision is typically not a factor; however, positions may supervise unit staff or provide technical direction to production technicians, specialists, and student assistants on production projects.

Supervision Received: Receives directions from a Television/Video Producer/Director Sr., Television/Video Production Manager, faculty member or other agency administrator in areas such as allocation of budget, equipment needs, client and audience needs and unusual production problems.

Scope: Positions in this class affect the quality and design of programs produced by the unit and distributed and broadcast for local, state and occasionally national audiences.

Impact of Actions: Effective job performance positively impacts the quality of the department's production, the ability to meet clients' needs, the viewing audiences' image of the agency. Production errors can result in lost productivity and increased costs, due to the need for remakes of programs and scheduling problems. Inefficiencies promote a negative agency image with increased potential for loss of future clients and revenue.

Personal Contacts: Positions have frequent internal contacts with department managers, administrators and clients to interpret production needs; and occasional external contact with television production companies, talent companies, agents, and individuals; and suppliers of services and equipment to obtain them or discuss issues.

Knowledge: Considerable knowledge of television, video, or film production; and of the principles, theories and technical aspects of script writing, videography, directing, editing and cinematography. Working knowledge of production budgeting principles and distant learning. Basic knowledge of production engineering. Working knowledge of marketing and public relations.

Skills: Considerable skill in the operation of broadcast-level studio and remote electronic video equipment, editing systems, and related equipment.

Abilities: Demonstrated ability to creatively design and produce television, film, and video programs in a variety of formats; to write scripts based on client-supplied information and research; to maintain effective working relationships; to manage a project within the client's production budget; to create program material under critical deadlines for scheduled broadcasts; to communicate effectively orally and in writing; to troubleshoot problems with production equipment; to integrate television, audio and other multimedia into instructional media; to solve and settle artistic, technical, and/or creative problems within critical time constraints.

QUALIFICATIONS GUIDE*

License or Certification: None.

Education or Training: Graduation from an accredited college or university with major studies in broadcasting, theatre, film, media, television, communications, photography, graphic arts or a related field.

Level and Type of Experience: Considerable experience in producing and directing television, video or film, productions or related work.

An equivalent combination of training and experience indicating possession of the preceding knowledge, skills and abilities may substitute for this education and experience.

This is a new class established as a result of the Classification Review/Specification Update Program. This class replaces some positions in the Television Production Specialist B and Audio Visual Supervisor classes, effective July 1, 1994.