MARKETING ASSISTANT DIRECTOR 26063

07/01/91 A

This is the third class in the Marketing Management series for positions that plan and develop strategies and direct staff within the marketing services program of an agency. Positions in this class assist a Marketing Director by managing and directing a major specialty area within the agency's marketing services program which is broad in scope and complexity. This class is distinguished from the Marketing Manager class by the latter's responsibility and involvement in a segment of a major marketing specialty area, and by its supervision of positions in the Marketing Manager class. This class is distinguished from the Marketing Director class by the latter's overall responsibility for directing an agency's marketing service program.

Complexity of Work: Performs work of considerable difficulty which involves managing, directing, and budgeting a major area of an agency marketing program such as sales; outreach; industrial site location; or international, domestic or export promotions. Positions in this class develop and implement international marketing strategies; develop trade promotion programs; oversee the activities of international, national and Virginia-based marketing field offices; direct the development of plans, objectives and policies for the specialty program; direct staff in the development of diverse and global promotional strategies; meet with prospects visiting Virginia to present information regarding the mutual interests; establish working relationships with national and international businesses and industry; and develop community, local government, and commodity producer support for expansion/new business and product distribution.

Supervision Given: Provides supervision to Marketing Managers, Marketing Assistant Managers and marketing and sales professional staff of various functional areas who supervise other professional staff in carrying out the various marketing functions.

Supervision Received: Receives general direction from a Marketing Director, deputy agency head or other agency executive manager.

Scope: Positions in this class affect the development and operation of a major agency-wide marketing specialty area including geographically dispersed staff and marketing activities which have a substantial and direct bearing on the effectiveness on the overall agency marketing program.

Impact of Actions: Decisions have a direct impact on the effective management of a specialty marketing area, the performance of subordinate staff, and the agency's ability to provide marketing services which have an economic impact on the Commonwealth.

Personal Contacts: Frequent external contacts with national and international businesses, economic developers, chambers of commerce, and trade groups to coordinate domestic and foreign marketing activities; with financial institutions for investment support; with trading companies for foreign sales negotiations; and with federal and local government agencies to collect and disseminate information regarding regulations. Frequent internal contacts with other state agencies, and with the Governor's and Secretary's offices to discuss marketing programs.

Knowledge: Considerable knowledge of marketing, economics, business and public administration principles and practices; of federal and state regulations, laws and rules affecting economic development, international and domestic industry business and commodities; of resources, programs and commodities of the state; and of management and budgetary principles and techniques.

Skills: None identified for this class.

Abilities: Demonstrated ability to develop and direct a marketing specialty area and subordinate staff; to communicate effectively both orally and in writing; to establish effective business relationships; to evaluate and improve the performance of marketing specialty programs; and to develop budgets and monitor budgetary expenditures.

QUALIFICATIONS GUIDE*

Licenses or Certification: None.

Education or Training: Graduation from an accredited college or university with major course work in marketing, economics, business or public administration or a related field.

Level and Type of Experience: Considerable experience in managing and developing a marketing specialty area and staff.

An equivalent combination of training and experience indicating possession of the preceding knowledge and abilities may substitute for this education and experience.

This class was established as a result of the Classification Review/Specification Update Program and replaces the Industrial Development Marketing Director, Marketing Services Manager, Assistant Marketing Director, and Port Marketing Manager classes, effective July 1991.