MARKETING MANAGER 26062

07/01/91 A

This is the second class in the Marketing Management series for positions that plan and develop strategies and direct staff within an agency's marketing services program for an agency. Positions in this class coordinate, implement and manage a segment of a major specialty area that includes an extensive domestic and/or foreign-based marketing territory and staff. This class is distinguished from the Marketing Assistant Manager class by the latter's responsibility for the day-to-day supervision of professional marketing staff and sales and promotional activities. This class is distinguished from the Marketing Assistant Director class by the latter's charge responsibilities for a major marketing specialty area for an agency.

Complexity of Work: Performs work of moderate difficulty involving the coordination and implementation of programs, and the direction of managerial and/or marketing and sales professionals in central and field offices which may be located in foreign countries. Positions in this class formulate and contribute to short- and long-range strategic marketing plans; identify system requirement needs; gather and analyze data for planning resources; manage a budget for a specific area and monitor monthly expenditures; and direct media relations and sales promotion activities. Positions may manage a segment of a major specialty area such as developing a statewide plan to stimulate commercial agricultural opportunities and development; managing the domestic and international marketing operations in a location within the state or overseas; or managing multiple marketing specialty activities such as promotions, sales, advertising and travel development.

Supervision Given: Positions in this class supervise a staff of marketing and sales professionals engaged in promoting and marketing services and products of the Commonwealth.

Supervision Received: General direction is received from a Marketing Director, Marketing Assistant Director or other agency executive manager.

Scope: Positions in this class affect the coordination and operation of an agency's extensive national or foriegn-based specialty marketing area and has a significant bearing on the effectiveness of the overall agency marketing program.

Impact of Actions: Decisions seriously impact the success of marketing activities in the assigned marketing area; and have some bearing on marketing services for the agency.

Personal Contacts: Frequent external contact with business leaders and trade associations to coordinate and implement promotional and marketing programs; with international and domestic tour operations personnel, travel agents and auto clubs to provide information, promotional materials, tours and counseling; with media representatives to plan and coordinate promotional programs; with financial and investment services representatives to address present and future industry needs; and with producers and commodity boards to facilitate marketing programs and information.

Knowledges: Moderate knowledge of marketing, economics, business and public administration principles, practices and procedures; of laws and rules affecting economic development; of federal and state regulations and international and domestic marketing; and of commodities of the state. Working knowledge of managerial and supervisory techniques.

Skills: None identified for this class.

Abilities: Demonstrated ability to communicate effectively both orally and in writing; to develop, implement and manage marketing activities; to supervise the work of others; and to establish and maintain effective business relationships.

QUALIFICATIONS GUIDE*

Licenses and Certification: None.

Education or Training: Graduation from an accredited college or university with a major course work in marketing, economics, business or public administration, or a related field.

Level and Type of Experience: Considerable experience in supervising a professional staff and in implementing marketing, sales, promotional or related activities.

An equivalent combination of training and experience indicating possession of the preceding knowledge and abilities may substitute for this education and experience.

This class was established as a result of the Classification Review/Specification Update Program and replaces the Port Assistant Marketing Manager, World Trade Division Director and Agriculture Marketing Manager classes, effective July 1991.