MARKETING ASSISTANT MANAGER 26061

07/01/91 A

This is the first class in the Marketing Management series for positions that plan, develop and direct staff within an agency's marketing services program. Positions in this class supervise the day-to-day operation and implementation of marketing activities related to sales and promotion in support of the agency's overall program. Develops and implements plans; maintains liaison with industry and governmental representatives; initiates promotional strategies to solicit and influence potential customers; and supervises professional staff. This class is distinguished from the Marketing Manager class by the latter's responsibility for the management of a marketing outreach program for an extensive national or foreign based territory.

Complexity of Work: Performs work of moderate difficulty which involves planning and supervising staff in selecting and applying various marketing and promotional techniques to implement activities. Initiates and maintains contacts with various organizations, government representatives, and domestic and international industry representatives to advise and promote services and products. Oversees and/or conducts market research activities such as identification of potential prospects, demographic information, economic impact factors, advertising awareness and attitude studies, market potential, media options, and competitors market positions; and evaluates the effectiveness of such research activities and information. Plans and develops a specific marketing strategy such as advertising, sales promotion, or media campaigns to enhance the overall marketing program of the agency.

Supervision Given: Directly supervises subordinate professional marketing and sales positions, and/or other professional and support staff.

Supervision Received: Receives general directions from a higher level marketing management position or other agency executive who allows considerable latitude in supervising and implementing the program which may be located in a foreign country.

Scope: Work affects the effective implementation of a segment of an agency's overall marketing services program.

Impact of Actions: Decisions have a significant impact on the coordination and implementation of specialized marketing activities, performance of subordinates, and have some bearing on the effectiveness and provision of marketing services for the agency.

Personal Contacts: Frequent external contacts with government officials; export/import firms; producers; corporations; regional, national and international trade associations; travel and transportation industry representatives; and the media to implement advertising, promotional and sales strategies.

Knowledge: Working knowledge of the principles and practices of marketing, economics, and business administration; of sales and promotion techniques; and of managerial and supervisory techniques.

Skills: None identified for this class.

Ability: Demonstrated ability to communicate effectively both orally and in writing; to establish and maintain effective working relationships; to plan, develop and implement promotional and sales programs; and to supervise staff.

QUALIFICATIONS GUIDE*

License or Certification: None.

Education or Training: Graduation from an accredited college or university with a major course work in marketing, economics, business administration or a related field.

Level and Type of Experience: Some experience in professional marketing, sales and/or promotional or related activities and supervising a professional staff.

An equivalent combination of training and experience indicating possession of the preceding knowledge and abilities may substitute for this education and experience.

This class was established by a Classification Review/Specification Update team and replaces the Tourism Marketing Manager and Agriculture Marketing Supervisor classes, effective July 1991.