MARKETING AND SALES REPRESENTATIVE 26031

07/01/91 B

This is the first class in the Marketing and Sales series. Positions in this class perform specialized marketing activities for a program by developing and implementing a marketing plan for a specific product or group of products; type of client; or consumer group or service for a region, facility or agency. Responsibilities include collecting and analyzing market data to develop marketing plans, implementing various marketing strategies and promotional projects, and serving as a resource person and liaison for the agency for issues related to the marketing assignment. This class is distinguished from the Marketing and Sales Representative Senior class by the latter's assignment to develop and implement a marketing plan for products, services, or customers.

Complexity of Work: Performs marketing work of routine difficulty which requires the application of basic marketing and promotional techniques. Responsibilities include conducting market analysis to identify competition, product potential, and target customers; coordinating a marketing and promotional campaign for a specific product such as Virginia wines, marine products, apples or other agricultural products or for services to target clients such as disabled persons; and researching and developing promotional material, marketing plans, reports and studies specific to the issues. Initiates contacts to develop and provide information relative to production, pricing and consumer demands for specific products or services. Some positions identify training needs and design staff development programs on marketing practices and procedures. Promotes agency, client, products, and services by establishing and maintaining relationships with the appropriate community resources, chambers of commerce, media, employers, consumers, industry representatives, and interest groups.

Supervision Given: Supervision is typically not a factor.

Supervision Received: Receives general supervision from a higher level agency program supervisor or marketing management position.

Scope: Positions in this class facilitate the development of plans to market products and services.

Impact of Actions: Effective decisions and performance contributes to increased sales or usage of agency provided products or services.

Personal Contacts: Frequent internal and external contact with employers, producers, the media, consumers, special interest groups, agency staff, and staff in other state agencies to coordinate marketing activities and obtain and exchange information.

Knowledges: Some knowledge of the principles and practices of marketing, economics and business administration; of sales, merchandising, promotions and communications techniques; of agency programs; and of assigned products and services.

Skills: None identified for this class.

Abilities: Demonstrated ability to perform market analysis; to collect and analyze data; to implement and coordinate marketing projects and develop a marketing plan; to communicate effectively both orally and in writing; and to interrelate with the public, co-workers, media officials and trade and business representatives.

QUALIFICATIONS GUIDE*

License or Certification: None.

Education or Training: Graduation from an accredited college or university with a degree in marketing, economics, business administration, or a related field.

Level and Type of Experience: Some experience in marketing, sales, promotions, communications or a related area.

An equivalent combination of training and experience indicating possession of the preceding knowledges and abilities may substitute for this education and experience.

This is a new class established as a result of the Classification Review/Specification Update Program, effective July 1991.